Personal Branding Photography is not something that many people in Longview, Texas have heard much of. What is it? It's personalized photography that tells the story of your brand.
We're all familiar with name brands that have been around for some time. Branding isn't new. In times past a brand was represented by their colors and their logo. Even today, my husband, who works for Pepsi will be careful about wearing blue to work instead of red. It's important to him to maintain the integrity of the Pepsi brand.
However, today's brands are getting recognized by faces. Think Facebook. Even the name Mark Zuckerburg decided on tells the desired goal for the app. How do we see those faces? Through photography.
Here's where there's a separation in branding. Everyone owns a camera and therefore by default, everyone is "a photographer". While in fact parking yourself in your garage doesn't make you a car, holding a camera doesn't make you a photographer.
Personal Branding Photography goes beyond the phone camera. It takes someone skilled at making you look your best to share your stories. When I work with a client, I include a time when we will discuss wardrobe styling, possible locations, and what it is that you're wanting to connect with your audience. There are so many possibilities!
Imagine what you enjoy doing outside of work - canoeing, driving with the windows down singing, sitting beside the water reading a good book? Those are some of my own delights. But, maybe those connect with you too. Consider where your favorite place is to do those things - a resort, on the open road, the beach. Starting to see where I'm going with this?
It's not just headshots, although those are important and will be included. What you need isn't stock photography that your competition has likely used as well. You need personalized stock photography that will set you up for social media and website posts. Your face, your employees and you working together images. Show your potential clients that you're fun to work with.
When you attract your ideal clients, they won't question why you charge what you do, they'll pay it because they want to work with you.
If you want to stand out from the other professionals in your field, let's talk so I can help you tell your story! I look forward to working with you. 430.558.4959
To the future,
Zoe
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